Preparing for a Product Launch
A global marketing and sales expert based in Connecticut, John Finneran has provided leadership to global teams at major corporations for over three decades. Currently, he is a sales and marketing consultant guiding various startups. In the course of his career, John Finneran worked at Unilever Home and Personal Care in Connecticut as a sales and marketing manager, where he recorded sustained revenue growth for the company. His responsibilities included designing logistical and pricing strategies, negotiating local sourcing programs, coming up with promotional plans, and supervising new product launches.
For a product launch to be successful, adequate research and planning needs to be undertaken by a skilled and experienced marketing team. The new product must fulfill the needs of customers, provide an emotional connection through its brand reputation, and promise to deliver value. The primary purpose of a product launch is to boost business growth, which expands sales and revenue channels and also taps into new customer territories. Today’s savvy consumers are keen on using innovative products that satisfy them on many levels, such as quality, price, status and function. Adequate preparation and having an effective product launch strategy is the key to successful new product launches.
For a product launch to be successful, adequate research and planning needs to be undertaken by a skilled and experienced marketing team. The new product must fulfill the needs of customers, provide an emotional connection through its brand reputation, and promise to deliver value. The primary purpose of a product launch is to boost business growth, which expands sales and revenue channels and also taps into new customer territories. Today’s savvy consumers are keen on using innovative products that satisfy them on many levels, such as quality, price, status and function. Adequate preparation and having an effective product launch strategy is the key to successful new product launches.
